The K-Style Design Festival kicked off its three-day run Friday, featuring a lecture by a young jam entrepreneur on having a healthy life, an organic food party and a market selling creative, eco-friendly products.
Hosted by the Seoul Design Foundation and Herald Corp., the event at The-K Seoul Hotel at Yangjae-dong, southern Seoul, aims to promote design products that combine practicality, aesthetics and environmental values.
프레이저 도허티는 무설탕 천연과일 잼인 ‘슈퍼잼’으로 20살에 백만장자에 등극한 프레이저 도허티는 유기농 잼인 ‘슈퍼잼’ 이야기뿐 아니라,
화려한 성공 스토리 이면의 25살 청년의 평범하면서도 진정성 있는 비즈니스 철학을 담아 ‘꿈을 향한 도전과 열정’을 주제로
강연을 하였다.
yoon4698@heraldcorp.com Fraser Doherty
Fraser Doherty, a 25-year-old Scottish entrepreneur, shared his success story with young Koreans. The chief executive of SuperJam is well known for having turned his organic jam business into a global enterprise at age 20.
His lecture was followed by a garden party for multicultural families on the front lawn of the hotel. Doherty served as a special guest, renowned chefs showcased their skills and visitors made dessert on their own.
The party was sponsored by Herald’s organic food unit Organica and O’Sulloc, AmorePacific’s green tea brand.
A market will be held until Sunday on the lawn of the hotel. Under the theme of “Good Design,” it features about 70 promising designers’ creations including nature-inspired accessories, eco-friendly lamps and stylishly recycled home decorations.
More information is available at www.herald-market.com.
koreaherald@heraldcorp.com
