Foreign shoppers power Musinsa Beauty’s strong Hongdae debut
Musinsa Beauty’s first stand-alone store generated more than 250 million won ($183,000) in sales during its first three days, the fashion platform operator said. Musinsa Beauty Hongdae, which opened Friday in Seoul, spans 1,322 square meters across three levels. Its two above-ground floors carry makeup, fragrances, skincare, hair and body products, and men’s grooming items. The basement houses Beauty Onnuri Pharmacy, which offers pharmacist consultations alongside high-performance beauty product
Sept. 16, 2026