Blackpink member joins Lady Gaga, Olivia Rodrigo and The Weeknd in Apple’s ‘Shot on iPhone’ campaign
Rose released a new single Friday to coincide with the launch of the iPhone 18 as part of an Apple collaboration.
The music video for "New Trick" was filmed entirely on the iPhone 18 Pro for Apple's "Shot on iPhone" campaign, according to Rose's agency, The Black Label. The project puts Rose among artists who have previously participated in the campaign, including Lady Gaga, Olivia Rodrigo and The Weeknd.
"New Trick" is a garage punk-inspired track, blending the raw, stripped-down sound of garage rock with the speed and energy of punk. The song is about moving forward despite the setbacks that come with life and relationships.
The song was co-produced by Amy Allen, who previously worked with the Blackpink member on her global hit "APT.," and Andrew Wells, who collaborated with her on "Stay a Little Longer."
The music video was directed by Dave Meyers, whose credits include collaborations with Taylor Swift, Kendrick Lamar and Ariana Grande. The video follows Rose through a series of youthful, energetic scenes shot against expansive outdoor backdrops.
jaaykim@heraldcorp.com
