J.Y. Park was hardly a name associated with religion. For decades, he was better known as the boundary-pushing singer in transparent plastic pants who became one of the architects of modern K-pop, founding JYP Entertainment and producing generations of stars from Wonder Girls and GOT7 to Twice and Stray Kids. Today, however, Park can also be found standing at a lectern, teaching the Bible. On Saturday, First Fruits, the Christian community Park leads, uploaded a 72-minute YouTube video in which

Ask who the most influential producers in K-pop are today, and Teddy would likely be one of the first names to come up. The producer behind Blackpink's global hit "Ddu-Du Ddu-Du" and "Golden" from "KPop Demon Hunters" has helped shape the sound of modern K-pop and expanded his influence through The Black Label, home to artists such as Rose. But before Teddy became a producer, there was another figure behind YG Entertainment's sound: Perry. The American rapper and producer played a pivotal role i

For years, the promotional path for a K-pop "comeback" was relatively predictable: release new music, appear on weekly music shows, visit radio programs and variety shows, repeat for two to three weeks. That formula is beginning to loosen. K-pop artists are increasingly meeting audiences in places outside the typical comeback circuit — from esports finals and gaming festivals to news studios, baseball stadiums, fashion events and brand campaigns. The shift is not simply about finding more places

When Rescene appeared on MBC's "Omniscient Interfering View" on Aug. 8, one exchange offered a clue to why the five-member group has struck such a chord with the Korean public. Member Woni recalled a time when becoming an idol had seemed financially out of reach. "I thought only rich people could become idols," she said, before explaining how encouragement from the head of her agency, The Muze Entertainment, gave her the confidence to pursue that dream. The company's chief, for his part, said he

Kwon Eun-bi is a familiar name to K-pop fans in Korea, first as a member of project group Iz*One and later as a solo artist whose performances at the Waterbomb music festival last year cemented her image as one of the country's leading summer performers. Outside Asia, however, she remains a relatively unfamiliar name. She has yet to establish a significant presence in Western markets. Now, after moving to a new agency, Kwon wants to change that — while also showing there is more to her than the

Bruno Mars made an unusual request of Rose recently. Speaking to local media about his concerts scheduled for South Korea in May 2027, the 16-time Grammy winner turned directly to his "APT." collaborator. "Rosie, if you're listening, if you're watching, what do I have to do, for me and you to do 'APT.' in Korea?" Mars said in the interview video. "She's expensive these days. She doesn't even answer my call." It was, of course, a passing joke. But something remarkable lay beneath it: For all of K

Imagine your favorite K-pop star being just within reach, confessing their love or playfully teasing you. Picture them beaming as they offer a bouquet of your favorite flowers. It’s no longer just a fantasy — thanks to VR concerts. On Wednesday, CGV released "Cha Eun-woo VR Concert: Memories." Viewers wear a VR headset and are immersed in a romance-movie-like experience, stepping into the role of the romantic lead opposite the singer. By raising a hand while wearing the headset, the system recog

Before Paul Thompson became one of K-pop’s most prolific songwriters, penning hits such as Exo’s “Love Shot,” NCT U’s “The 7th Sense” and Taeyeon’s “Fine,” his musical roots were planted far from Seoul — in the backseat of his parents’ car in the Bay Area, where Motown was the soundtrack of his youth. “When I was really young, I loved Motown because my parents loved Motown. But eventually, as I got older, hip-hop,” Thompson said in an interview with The Korea Herald, May 15. “I loved Dr. Dre, I

At 1 p.m. on Friday, TXT released its new single, “Love Language.” Jin of BTS is scheduled to release his second mini album, “Echo,” at 1 p.m. on May 16 -- also a Friday. Meanwhile, rising rookie group BoyNextDoor will drop its fourth mini album, “No Genre,” at 6 p.m. on May 13 and EXO's Baekhyun will release his fifth mini album, “Essence of Reverie,” at 6 p.m. on May 19. A clear pattern has emerged in the album release times of K-pop stars. Why are some albums released at 1 p.m. while others d

The challenge lies in assembling raw materials into a great structure — a task where creative directors play a crucial role, says critic As K-pop evolves into a multilayered global industry, the role of a creative director is gaining more attention than ever before. No longer just behind-the-scenes facilitators, creative directors are now seen as key architects of a group’s identity — combining music, fashion, visual storytelling and branding into one cohesive narrative. The shift began in the 2