A large mobile art installation dubbed the "Hangeul Truck," created by Korean artist Kang Ik-joong in collaboration with Samsung Electronics and the Korean Cultural Center New York, is seen on the campus of Yale University in New Haven, Connecticut. Samsung launched the traveling exhibition on Sept. 26 to mark Hangeul Day, merging cutting-edge technology with contemporary art to showcase the creativity and universal beauty of the Korean writing system, the company said. The project, also featuring a Galaxy Z Flip 7 selfie booth and other K-culture experiences, toured six major US universities, including Yale, Cornell and Princeton, before wrapping up at Times Square in New York City on Thursday.
The truck’s facade is covered with Kang’s signature "Hangeul cubes," each composed of individual Korean letters. At the exhibition, visitors were invited to type a message to their future selves in English using a Galaxy Z Fold 7 smartphone, which the Galaxy AI translated into Korean and displayed in real time on a large digital screen.
Choi Seung-eun, vice president of Samsung Electronics’ MX Business Mobile Marketing Center, said, "The Hangeul Truck project brings together Hangeul -- an open and easily expandable writing system -- and Galaxy, an open technology that connects the world, to showcase the unique beauty and value of the Korean letters."
Kang, a New York–based artist recognized with the Venice Biennale Special Merit Award and the Sejong Culture Award, said the project brings Hangeul to life as "a living language of dreams," connecting generations through open art and technology.
herim@heraldcorp.com
