A bibimbap billboard in Times Square in New York. (Yonhap News)
Bibimbap is being advertised in Times Square in New York once again.
Well-known Korean publicist Seo Kyoung-duk, professor of Seoul-based Sungshin Women’s University, and a team from an MBC entertainment show began to advertise bibimbap, a popular Korean dish made of steamed rice mixed with meat, fresh vegetables and hot sauce, in a 60-second video on a Times Square screen starting Tuesday.
The commercial visualizes the taste of bibimbap by using traditional Korean songs and dances, and the martial art taekwondo.
It is a remake of a 30-second bibimbap spot advertised in 2010. This time, the footage will be flashed twice an hour for a total of 1,500 times a month from Tuesday.
“Bibimbap has been advertised every year through a full-page ad on the New York Times, a spot commercial on a Times Square screen or street posters in New York,” Seo said. “The latest ad is an extension of such efforts to promote the Korean dish.”
So far, Seo has advertised Dokdo islets, the East Sea and the Korean song of “Arirang” in Times Square as well as bibimbap.
koreaherald@heraldcorp.com
