Social Affairs
Seoul’s new slogan ridiculed
Oct. 29, 2015
“I.SEOUL.YOU”This is the new slogan the Seoul city government chose, after debating between “Seoulmate” and “SEOULing.”The government officials, and people who voted for the new slogan, probably had in mind some successful campaigns overseas, such as “I Love (heart) New York,” which has proven its global appeal. However, the slogan may not be going down so well, at least on the initial impression. People are making parodies of the sentence by using it in different photos and conversations. One T