Brand partnerships to lower entry barriers High-end fashion houses are also joining hands with more mainstream brands in an attempt to lower the barrier to entry. Louis Vuitton’s partnership with streetwear fashion label Supreme in 2017 signaled a pivot for the brand. It indicated the luxury fashion house's new strategy of catering to much younger customers, followed by Tiffany & Co. and Gucci,...

Book Shelter as a community beyond a library Yangcheon Book Shelter, located inside Yangcheon Neighborhood Park, opened in November 2020 and has become a popular space. About 230 people visited the shelter daily on average and the occupancy rate for the 90 available seats reaches 100 percent on weekends, according to the Seoul Metropolitan Government. "The aim of the project is to build a commu...

Splurging on pets Pet dermatology and omakase dining is indicative of a growing trend towards the pampering of pets in South Korea. The “luxury market” for pets is expected to grow, with more Koreans interested in providing faster and better services for their animal companions, market insiders said. According to the state-affiliated Korea Rural Economic Institute, the size of the country’s pet...