Market
[Newsmaker] Apple Pay in final-stage talks to enter Korean market
Sept. 7, 2022
Apple Pay is in the final stage of talks with local credit card issuer Hyundai Card to start its Korean services by the end of this year, according to news reports on Wednesday. Apple’s digital payments service, launched in 2014, has since expanded its Asian reach, including China, Japan, Singapore and Hong Kong. But it has struggled to enter Korea mainly due to a lack of technological infrastructure here. Most local retailers use the magnetic secure transmission technology, in which devic