Temu survey finds 9 in 10 Korean sellers report growth

More than nine in 10 Korean sellers on Temu say their businesses have improved since joining the online marketplace, according to a recent company survey.

Of the more than 100 local sellers Temu polled in August, 91 percent reported gains, led by higher sales at 58 percent and new customer groups at 47 percent. Respondents also cited reduced excess inventory, better cash flow management and lower operating costs.

Most respondents were small operators, with 85 percent employing fewer than 50 people.

Some 82 percent called Temu an important complement to their existing channels or a primary growth engine, and 39 percent have expanded or plan to within a year. Temu stressed that 57 percent said they could reach new buyers on its platform without strong brand recognition.

Sellers also valued hands-on help. Asked what they liked most about Temu, 60 percent named their dedicated account manager, and 73 percent called the platform a trusted business partner.

"Having a dedicated account manager makes a world of difference," said Park Woo-yeon, founder and CEO of Chef Echan, whose Temu sales have grown more than fivefold since it joined last year. "Tasks that once took a week now take an hour."

Other sellers report similar results. Pet Food Goong, a pet treat brand that joined Temu in December 2025, earned about 4 million won ($3,000) in its first month on the platform. The company said Temu now accounts for more than a third of its total revenue.

Temu credited its Local Seller Program, fully launched in May 2025, with helping Korean merchants grow their businesses. The program lets local sellers of any size reach consumers nationwide.

"Through our Local Seller Program, we want to keep helping local sellers grow," a Temu official said. "What they told us in this survey will help us improve the support we offer."