K-beauty’s US crown under tariff strain in 2 minutes
Korean beauty, born from local culture, is now soaring on a global scale. Its triumph is most vividly illustrated in the US, where it became the top cosmetics exporter in 2024, surpassing former leader France for the first time. Despite this meteoric rise, however, a question remains: How far can K-beauty go at this pivotal juncture, now clouded by looming tariffs? • Global K-content wave meets lab-developed innovation, popularized through e-commerce • Localized, high-quality products with clean