Gentle Monster vs. Blue Elephant: Behind K-eyewear's global boom, a bitter battle over imitation
Gentle Monster’s global standing is hardly in doubt. Its recent campaigns feature Tilda Swinton, Japanese actor Kentaro Sakaguchi and Stray Kids’ Felix. It has released collaborations with Prada and Maison Margiela, to name a few, and crossed into wearables with Google and Samsung Electronics. With its success came a Korean eyewear boom and a wave of challengers. Rising fastest is Blue Elephant, with similarly trendy frames for much lower prices and gallery-like stores to match. Those parallels