Kim Min-ha becomes Le17Septembre's first brand model

Actor Kim Min-ha has appeared in the 2026 fall-winter campaign for contemporary womenswear label Le17Septembre. The brand, operated by Hago Haus, has named Kim its first model since its launch in 2013.

Shot in natural light under the concept "Kim Min-ha's gaze," the images feature the label's signature outerwear, including a suede jacket and a wool coat, along with knitwear.

Le17Septembre opened three stores in August at Hyundai Department Store's Pangyo branch, The Hyundai Seoul and Hyundai Department Store's Trade Center branch, bringing its domestic total to nine, including its Hannam flagship. Three more are planned before the end of the year.