Gucci leather jacket worn by BTS’ Jin sells out in less than a day

Jin of BTS has shown his star power again: The black leather jacket he sported in the latest Gucci campaign sold out across Europe in less than 24 hours, despite the hefty $9,900 price tag. In the US and Korea, the stock is running low, available in only two sizes out of nine.

The jacket embossed with “Primavera,” or spring in Italian, is the first ready-to-wear collection for the Italian fashion house whipped up by Demna, who took the helm as the creative director last year.

Jin was named as a brand ambassador for the fashion house in 2024, and wore custom Gucci clothing onstage during the group’s “Arirang” tour, including a washed denim biker jacket encrusted with crystals, and a black sequin-embroidered T-shirt, both with matching denim.

His attendance at the Gucci show in Milan last year triggered over 1 million X posts in 24 hours.