Lim Yoona fronts Depound's 2026 fall campaign

Depound, a domestic fashion label, has named actor-singer Lim Yoona as its brand model and unveiled its 2026 fall campaign.

The brand said Lim's bright and calm image aligns with its slogan, "capturing the sentiment of everyday life." Shot around everyday moments such as reading in a study and going for a walk, the campaign frames the season's looks as easy but considered.

The fall lineup spans blouses, knitwear, pants and skirts, with outerwear offered in leather, suede and cotton.

Depound is discounting 10 percent at offline stores through Sunday and giving out a limited-run stainless steel mug with purchases over 200,000 won ($145).