진행자: 간형우, Chelsea Proctor
As Korea drinks less, liquor goes lighter — and global
기사 요약: 한국 주류업계가 음주 감소와 소비자 취향 변화에 대응해 저도주·RTD·무알코올 제품을 확대하는 동시에 해외 시장 공략을 강화하며 새로운 성장동력을 찾고 있다.
[1] At Korean convenience stores, the liquor aisle's most valuable real estate is changing hands. Eye-level shelves once dominated by 500-milliliter beer cans and green soju bottles are increasingly filled with colorful ready-to-drink cocktails and bottles of lower-alcohol flavored soju, as Koreans drink less and seek lighter options.
real estate: 부동산
change hands: 주인이 바뀌다
eye-level: 눈높이
[2] The changing shelves reflect a broader decline in Korean alcohol consumption. Liquor shipments totaled 3.15 million kiloliters in 2024, down 17.3 percent from a decade earlier, according to Statistics Korea.
reflect: 반영하다
decade: 10년
[3] Average monthly household spending on alcoholic beverages fell 9 percent on-year to 13,000 won ($9.20) in the first quarter, the steepest decline since quarterly tracking began in 2019.
household: 세대
steep: 가파른, 급격한
[4] The shift accelerated during and after the COVID-19 pandemic, as corporate after-work drinking declined and demographic changes combined with "healthy pleasure" and "sober curious" trends.
sober: 술 취하지 않은
기사 원문: https://www.koreaherald.com/article/10832697
[코리아헤럴드 팟캐스트 구독]
아이튠즈(아이폰): https://itunes.apple.com/kr/podcast/koliaheleoldeu-paskaeseuteu/id686406253?mt=2
네이버 오디오 클립 (아이폰, 안드로이드 겸용): https://audioclip.naver.com/channels/5404
팟빵 (안드로이드): http://www.podbbang.com/ch/6638
hwkan@heraldcorp.com
