Italian luxury house Gucci will present a new exhibition, “Gucci Memoria,” during Fuorisalone 2026, offering a symbolic reinterpretation of its 105-year history.
Curated by artistic director Demna, the exhibition revisits the house’s legacy through a contemporary lens, highlighting its rich heritage, evolving identity and continued commitment to creative expression.
Designed as an immersive experience, “Gucci Memoria” invites visitors to engage with a narrative that bridges past and present.
The exhibition will be held at the historic Chiostri di San Simpliciano, a cloister complex in central Milan that underscores the dialogue between tradition and modernity at the heart of the project.
Held alongside Milan Design Week, Fuorisalone is a citywide program of exhibitions, installations and cultural events staged across Milan beyond the main festival venues.
Unlike the official trade fair, it is open to the public and brings together brands, designers and cultural institutions to present experimental and immersive projects throughout the city.
“Gucci Memoria” will be open to the public from April 21-26, operating daily from 10 a.m. to 8 p.m. Visitors will be able to reserve their entry in advance starting April 10 through Gucci’s official website.
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