HyperM rebrands, launches HyperK for global push

Public relations and digital marketing agency Allison HyperM said Thursday it would rebrand as HyperM, signaling its transition to a fully independent firm.

After eight years as an affiliate of Allison in Korea, the company is adopting a dual-brand strategy to serve both domestic clients and Korean companies expanding overseas.

Founded in 2002 as Min Communications, HyperM brings more than two decades of experience across technology, consumer goods, health care and financial services. Its core offerings span strategic PR, media relations, crisis communications, digital marketing and integrated marketing communications.

As artificial intelligence reshapes how consumers discover and evaluate brands, HyperM is expanding into answer engine optimization and generative engine optimization consulting.

The agency helps clients position their content as authoritative sources within AI-generated responses — an increasingly critical component of brand visibility. It has also launched a corporate AI literacy training program to strengthen in-house capabilities.

Alongside the rebrand, the firm is introducing HyperK, a new brand focused on helping Korean companies enter and grow in overseas markets.

Leveraging its experience within the Allison network, HyperK offers market-entry support including trade show representation, earned media, influencer marketing and digital campaigns across the US, Europe and Asia.

“As AI takes over content generation and data automation, strategic human expertise becomes the key differentiator,” CEO Jeong Mina said.

“We are combining our foundation in PR, digital marketing and IMC with AEO and GEO consulting to give clients a measurable edge in the AI-driven discovery landscape.”