Democratic Party of Korea presidential candidate Rep. Lee Jae-myung stands next to a podium as he launches his official campaign team at the National Assembly on Wednesday. Yonhap
Democratic Party of Korea presidential candidate Rep. Lee Jae-myung stands next to a podium as he launches his official campaign team at the National Assembly on Wednesday. Yonhap

The Democratic Party of Korea's presidential candidate, Rep. Lee Jae-myung, launched a committee dedicated to promoting South Korean popular culture content, his campaign office said Monday.

Lee's campaign said the committee will be headed by Yoo Hong-jun, who served as the director of the Cultural Heritage Administration, a Ministry of Culture-affiliated agency for managing the country's cultural assets.

Expanding Korea's soft power is one of Lee's key policy pledges. "I want to help turn South Korea into a cultural powerhouse," he said in a statement on his Facebook on April 18.


arin@heraldcorp.com