J-Hope, Seventeen join Pharrell for Louis Vuitton 2025 F/W fashion show

BTS' J-Hope and Seventeen were featured on new tracks unveiled during Louis Vuitton’s Men’s Fall-Winter 2025 Show, held in Paris, Tuesday.

J-Hope lent his voice to Pharrell Williams’ new song “LV Bag,” which closed the fashion show. Williams, who also serves as Louis Vuitton’s men’s creative director, created the track specifically for the event. J-Hope collaborated with American rapper Don Toliver on the song, making a striking impression during the show’s finale.

“I was thrilled to return to Paris and grateful for the warm welcome from Armys. It was an honor to participate in this incredible track alongside Pharrell. I’ll do my best to deliver another great performance at the upcoming ‘Le Gala des Pieces Jaunes’ charity event,” J-Hope said in a statement released Thursday.

Williams’ other new track, “Bad Influence,” sung by Seventeen, played earlier in the show. His collaboration with the boy band was made exclusively for the Paris Fashion Week event.

“It’s a joy and honor to work with an artist like Pharrell Williams. This track allowed us to showcase a new side of Seventeen, and we hope it connects with listeners worldwide,” Seventeen said in a statement released Thursday.

Williams, a 13-time Grammy Award winner known for hits like “Happy,” brought his creative genius to both tracks. His close friendship with J-Hope played a role in the surprise collaboration for “LV Bag.”

J-Hope will next perform at the “Le Gala des Pieces Jaunes” charity event at La Defense Arena in Paris, Thursday.

Seventeen has previously worked with global artists such as DJ Khaled, Marshmello, Anne-Marie and Charli XCX.

Celebrating its 10th debut anniversary this year, the band continues its global activities with “Seventeen [Right Here] World Tour in Asia,” which kicked off in the Philippines and will include stops in Singapore, Jakarta, Bangkok and more.

In April, Seventeen will become the first K-pop artists to perform at Mexico’s Tecate Pa’l Norte 2025 festival in Monterrey.