Kookmin Bank opened two branches to serve college students in Seoul on Thursday as it seeks to broaden its customer base.

The nation’s largest bank opened the college student-only branch in Sookmyung Women’s University in Yongsan Ward and Ewha Womans University in Seodaemun Ward.

Aside from basic banking services such as deposits and loans, the branches will provide customers with the opportunity to enjoy cultural services like appreciating movies and music.

<YONHAP PHOTO-1351> 신개념 대학생 전용 은행 KB락스타존 (서울=연합뉴스) 임헌정 기자 = 국민은행은 20일 오전 서울 용산구 청파동 숙명여대 부근에 대학생 전용 신개념 은행 점포인 `락스타(樂 Star)존'을 개점했다. 이날 열린 개점식에서 어윤대 KB금융지주 회장 등 참석자들이 점포에 설치된 시설물을 살펴보고 있다. 2011.1.20 kane@yna.co.kr/2011-01-20 11:11:05/ <저작권자 ⓒ 1980-2011 ㈜연합뉴스. 무단 전재 재배포 금지.> KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. Yonhap News KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. Yonhap News
신개념 대학생 전용 은행 KB락스타존 (서울=연합뉴스) 임헌정 기자 = 국민은행은 20일 오전 서울 용산구 청파동 숙명여대 부근에 대학생 전용 신개념 은행 점포인 `락스타(樂 Star)존'을 개점했다. 이날 열린 개점식에서 어윤대 KB금융지주 회장 등 참석자들이 점포에 설치된 시설물을 살펴보고 있다. 2011.1.20 kane@yna.co.kr/2011-01-20 11:11:05/ <저작권자 ⓒ 1980-2011 ㈜연합뉴스. 무단 전재 재배포 금지.> KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. Yonhap News KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. Yonhap News

KB Financial chairman Euh Yoon-dae (left) visits the first Rock Star Zone in Seoul, the bank’s newly launched branch dedicated to serve university students by offering products targeting young people. (Yonhap News)

In the opening ceremony, KB Financial Group chairman Euh Yoon-dae said, “The branches are a space reflecting demand by new generations, ahead of introduction of smart banking.”

He added the financial group and Kookmin Bank will push ahead with developing creative products for student customers.

“Tellers at the branches are in their 20s or 30s for the young customers and the two managers are in their 30s, who graduated from Sookmyung and Ewha universities,” a bank spokesman said.

By Kim Yon-se (kys@heraldm.com)


kys@heraldcorp.com