Visitors wearing hanbok will receive a discount at restaurants in downtown Seoul where famous tourist spots are clustered, starting next month, a district ward office said Thursday.

The Jongno Ward Office said it will recruit restaurants in the region to participate in the campaign and select over a hundred of them to provide a 10 percent discount on all dishes -- and 20 percent off for certain dishes -- to those wearing the traditional attire.

The district is comprised of the city's top tourist destinations, including Insadong, Gyeongbok Palace and Bukchon Hanok Village.

The district office said the campaign is in line with efforts to boost love for the Korean traditional garment, which has recently been gaining more popularity among tourists and young people.

It is planning to advertise the campaign through social media and increase the number of restaurants participating by next year.

"I hope this project contributes to bringing hanbok to daily life, as well as in vitalizing the regional economy," said Kim Young-jong, the head of the district office. (Yonhap)