Soju from shelves to tables: HiteJinro raises toast to Philippines
MANILA, Philippines — A shared glass of liquor, known as tagay in the Philippines, has long been central to Filipino communal drinking. Yet while the drinking tradition has endured, what fills those glasses is shifting — especially among K-pop fans and spirit lovers — from familiar gin or rum to soju bearing the Jinro label from South Korea’s leading soju-maker, HiteJinro. The once-exotic green bottles now have greater visibility, not only in Korean barbecue joints, but also in supermarkets, con