GM Korea rolls out new Trax to heat up compact crossover market
Oct. 17, 2016
[THE INVESTOR] GM Korea, the Korean unit of General Motors, on Oct. 17 unveiled the new Trax that comes with an upgraded design and cheaper price tag, hoping to win customers over rivals in the burgeoning compact crossover market. “We are confident that the Chevrolet Trax, equipped with new design, safety features and specifications, can strongly appeal to the customers,” James Kim, CEO of GM Korea said at the media event in southern Seoul. “The compact SUV segment, which Trax is included in, wi