Hybe launches Latin American label, signs Meme del Real

Hybe announced Wednesday the launch of its new Latin American label, Docemil Music, under Hybe Latin America, with Mexican musician and producer Emmanuel "Meme" del Real as its inaugural artist.

Meme del Real, a member and producer of the acclaimed Mexican rock band Cafe Tacvba, has won multiple Latin Grammy Awards, including best rock song in 2004 and 2008, and both best alternative song and record of the year in 2009. The band is celebrated for its commercial success and musical artistry, standing as one of the most influential acts in Latin America.

Singer del Real released the new single “Princesa” under Docemil Music, marking the commencement of his solo career under the label. This track will feature on his forthcoming debut solo album, slated for release later this year.

“In this search to find how to share my music, from doing it ultra-independently to a major label, we explored some ideas, and above all there was rapprochement, interest,” del Real said in a statement, Wednesday. “(I) found it with Hybe Latin America, through Docemil Music, who are just starting up, and with Fernando Grediaga (general manager of Hybe Latin America) and the team he put together.”

Kah Jong-hyun, CEO of Hybe Latin America, highlighted the significance of this partnership.

“Meme del Real’s joining Docemil Music symbolizes our commitment to supporting Latin American talent and fostering limitless creativity. We are excited about what we will build together,” Kah said.

Hybe established its Latin American subsidiary in November 2023 to expand its influence in one of the world’s fastest-growing music markets. As part of this effort, the company acquired Exile Music, a label under Exile Content, which is involved in recording, publishing, artist management and concert planning in the region.