People
[Herald Interview] How to stay competitive in the era of scandals and influencers
May 26, 2019
Companies are always vulnerable to a variety of attacks. In the digital era, the nature of such attacks -- for instance, a single malicious post by an influencer with millions of followers -- is far more unpredictable and, if mishandled, critical, due to the sheer amplifying effect of social media.Jeff Cunningham, a professor of practice in global leadership at Thunderbird School of Global Management of Arizona State University, said a new type of leadership is needed to better cope with such on