Market
[Weekender] Step closer to new economy -- shopping with crypto
March 13, 2021
Near Cheonggye Plaza, Seoul’s iconic recreational area along the Cheonggye Stream, top coffee brands from Starbucks to Blue Bottle Coffee compete toe-to-toe, luring coffee lovers with distinctive flavors, brand images and cozy sofas for a relaxing moment. While coffee giants engage in an invisible war, one lesser-known coffee franchise is taking a different tactic, with a signboard that reads, ”Get a free cup of coffee if paying with the cryptocurrency Paycoin.” A 40-somethi