Technology
Start-ups form alliance for joint online-to-off-line services
April 27, 2016
A group of South Korea’s leading start-ups announced Wednesday that they would join forces to invigorate the online-to-off-line sector, in which many, if not all, are bleeding cash due largely to high marketing costs.Representatives of five start-ups -- SOCAR, Yogiyo, Yanolja, Mesh Korea, and Spoqa -- said they would form the O2O Alliance, seeking collaboration among the rising firms in the Korean start-up scene.(Starting from second from left) Shin Seung-ho of SOCAR, Ryu Jeong-beom of Mesh Kore