JTI Korea launches Camel Legend in limited edition

JTI Korea said Thursday it has launched Camel Legend, a limited product featuring iconic elements of the Camel tobacco brand.

The release marks the first limited edition since Camel introduced a new design in 2024. It features detailed illustrations centered on the brand's signature "Beast" motif, reflecting its identity.

First launched in 1913, Camel is a global tobacco brand that entered the South Korean market in 2011. It has since introduced various limited designs.

Camel Legend comes in two varieties, Camel Filter 8-milligram and Camel Blue 5-mg, which are available at convenience stores and retail outlets nationwide for 4,500 won ($3.40).

“The limited edition was developed to present Camel's character and brand value in a new way,” a JTI Korea official said. “It will offer consumers another opportunity to experience the brand's distinctive appeal.”

Meanwhile, JTI Korea also plans to introduce Camel products featuring a new blend later this month. The company aims to retain the brand's established characteristics while offering a more refined and balanced product.