Hyundai rolls out all-new Tucson in New York

Hyundai Motor unveiled the all-new Tucson in New York on Thursday, aiming to bolster its global market position with a bestselling compact SUV that now features bold styling, an upgraded hybrid system and artificial intelligence-powered infotainment.

The South Korean carmaker held the world premiere of the fifth-generation Tucson, marking its first full redesign in six years, for global media and influencers.

"Millions of families around the world count on the Hyundai Tucson, and this is the best one we have ever built," said Jose Munoz, president and CEO of Hyundai Motor. "Its combination of bold design, generous cabin space, seamless infotainment and available hybrid efficiency sets a new standard for what customers should expect in this segment.”

Munoz added that starting with Tucson, Hyundai plans to introduce more than 100 new and refreshed models globally by 2030, including 58 new models in North America, describing the plan as the “most ambitious product offensive in our history.”

Having launched in 2004, the Tucson recently surpassed 10 million units in cumulative global sales, establishing itself as one of Hyundai’s flagship SUV models globally. More than 90 percent of sales of Tucson come from outside Korea, led by the US market.

The new Tucson adopts Hyundai’s “Art of Steel” design philosophy, trading the curvy lines of the previous generation to sharper surfaces and pronounced fenders that give the SUV a more rugged, boxy appearance.

The SUV measures 4,700 millimeters in length and 1,905 millimeters in width, 60 millimeters longer and 40 millimeters wider than the outgoing Tucson.

The new Tucson is also Hyundai’s first SUV to feature Pleos Connect, the company’s Android Automotive-based infotainment platform. Gleo AI, the carmaker’s agentic AI, supports conversational voice commands for vehicle controls and information searches.

For North America, Hyundai will offer gasoline and hybrid versions of the Tucson, along with a region-specific XRT Pro trim, equipped with all-wheel drive and other features designed for off-road driving.

In Korea, the Tucson will be offered with either a 1.6-liter turbocharged gasoline engine or a 1.6-liter turbo hybrid powertrain.

The hybrid model is equipped with Hyundai Motor Group’s next-generation hybrid system, delivering a combined 245 metric horsepower, while achieving fuel economy of 17.4 kilometers per liter.

Hyundai plans to further expand the Tucson lineup by unveiling a Europe-specific version at the Paris Motor Show on Oct. 12.

Hyundai plans to announce pricing later in October, before beginning sales.