The success of BTS and label Hybe is the subject of a case study by an established MBA institution in France, according to media reports on Monday.
INSEAD Blue Ocean Strategy Institute published “Hybe: Building Growth Beyond BTS,” analyzing how the once small entertainment company managed to create a new clientele in the global music industry beyond the competition in K-pop through the group.
It looked at the group and the label’s growth from a business management perspective, from the group's debut and its expanding fandom to the expansion of the K-pop ecosystem on a global scale.
This is the first time INSEAD has used a K-pop enterprise as a case study and the publication will be used as learning material in approximately 3,000 colleges worldwide.
glamazon@heraldcorp.com
