Seoul’s department stores dazzle in festive holiday competition
Christmas has arrived early in Seoul’s department stores, where luxury retailers Shinsegae, Lotte, and Hyundai are locked in a competition to outshine one another and attract customers. With the domestic economy still struggling to recover, the festive displays went up even earlier this year, starting on Nov. 1. Shinsegae Department Store in Myeongdong arguably lit the fuse of this holiday decoration competition. Since 2021, the store has forgone outdoor advertisements for big brands durin
Nov. 21, 2024