Brent Deep, vehicle performance manager at GM North American Headquarters, presents Chevrolet’s Colorado at Welli Hilli Park in Gangwon Province on Monday.

GM Korea launched the US-made Chevrolet Colorado pickup truck in hopes for it to perk up lackluster sales. The Colorado pickup comes with a 3.6-liter six-cylinder gasoline engine with up to 312 horsepower and an eight-speed automatic transmission. The pickup truck segment now accounts for 2 percent of the country’s automobile market.