Industry
Hite Jinro’s beers post rapid sales growth in Hong Kong
Nov. 14, 2017
Hite Jinro expects its beer sales in Hong Kong to see a near sevenfold increase this year compared to 2012, according to the company Tuesday. A TV ad for Hite Jinro beer runs in Hong Kong, featuring local celebrity Eric Kot (Hite Jinro) Last year, Hite Jinro sold 320,000 boxes of beer, a 31 percent on-year increase. This year, that number is expected to rise to 410,000 boxes, almost seven times more than the 60,000 boxes sold in 2012, when Hite Jinro entered the Hong Kong market with stout beer