Mobility
[Behind the Wheel] Will Chevrolet Colorado attract Korean adventure enthusiasts?
Oct. 15, 2020
Pickup trucks, which often top the list of bestselling cars in the US, were not always so popular in the South Korean market. However, with the recent increase in the number of people enjoying outdoor activities such as camping, fishing and surfing, pickup trucks are being reevaluated by adventure seekers. The local pickup truck market, which used to be dominated by local brand SsangYong Motor, is now expanding with the entry of imported brands such as the Chevrolet Colorado and the Jeep Gl