Social Affairs
[Feature] '90s-born generation drives changes in politics, workplace in Korea
Oct. 1, 2019
In Korea, understanding those born in the 1990s is all the rage now, as they enter the workforce and emerge as a powerful new voting bloc.
Shelves at major bookstores are filled with new hardbacks on the ‘90s-born -- an attempt to define and understand what they are like as voters, employees and consumers.
Even President Moon Jae-in recently presented Blue House staff with the bestselling book “‘90s Generation is Coming,” by Lim Hong-teak, saying, “We