Industry
[Feature] Popularity of meal kits change Koreans’ cooking at home
July 1, 2018
Office worker Kim Dong-bin has recently picked up the hobby of cooking, and his secret recipe is ready-to-cook meal kits. “Meal kits made my cooking a lot easier, with fewer responsibilities,” said Kim. After work, he used to run to get groceries, prepare the ingredients, cook and do the dishes. “For me, cooking was a time-consuming process even before sitting down to eat. But now, I cook restaurant-quality food at 30 percent less price in just about 20 minutes,” said Kim, adding that the kits h