Industry
Innisfree teams up with Alibaba to open new concept store in China
July 19, 2018
South Korean cosmetics giant Amorepacific’s cosmetics brand Innisfree has opened a new concept store in Hangzhou, China, in collaboration with Alibaba’s Tmall, the company said Thursday.According to Innisfree, its new concept store features a technology-based shopping experience, backed by Tmall’s new retail technology. Innisfree’s new concept store in Hangzhou, China (Innisfree)Tmall is China's largest B2C platform for brands and retailers, in terms of GMV.At the store, customers can test makeu