Culture
[K-pop’s dilemma] Time, profit pressures work against originality
May 8, 2024
With its total assets reaching over 5 trillion won ($3.7 billion) last year, K-pop giant Hybe, which launched as Big Hit Entertainment in 2005, is looking to claim “large-firm” status. In 2019, Hybe acquired its first subsidiary label, Source Music, aspiring to become a global multi-label entertainment company. Today, Hybe has 11 subsidiaries under its label division, including Big Hit Music, housing the global K-pop sensation BTS; Pledis Entertainment, housing the globally renowned