Bowls of ambition: Passion Gukbap’s mission to make Korean comfort food global sensation
Chon Kyung-hun, founder and CEO of Passion Gukbap, holds a simple yet powerful vision close to his heart: to make gukbap, a Korean staple dish of rice and soup, a global phenomenon. With more than 300 Passion Gukbap restaurants across the country, he is now preparing to take the brand overseas. “My aim for this year is to serve at the APEC’s VIP dinner, which will be held in Gyeongju, a city steeped in history,” Chon told The Korea Herald at the Passion Gukbap headquarters in southern Seoul, und