At Expo 2025 in Osaka, nations wear their identities up front
OSAKA, Japan — “Don’t judge a book by its cover,” the saying goes. But at Expo 2025 Osaka, Kansai, Japan, the exteriors of many national pavilions offer a clear preview of what lies within. South Korea’s pavilion, sprawling over 3,500 square meters, makes a bold statement with a massive 27-by-10-meter digital media façade created by LG Electronics. It underscores the nation’s strong focus on technological innovation. The screen covers the entire front wall and features video of shifting cultural