How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

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How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

June 25, 2024 - 10:19 By Business Insider

Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.