Boy group Lngshot is releasing its second EP “Swish” on Tuesday, and the promotion for the upcoming set will be boosted by a joint project between Kakao Entertainment and Atlantic Music Group, according to Kakao Entertainment on Monday.
The two companies are joining forces for an initiative called “Global K-Pop Super IP” and chose the four-member group as the first K-pop act to promote in North America.
The Korean agency will provide its experience in K-pop while AMG will help the team to enter the North American market through its network and infrastructure by adding the group to its A-list lineup, which includes Bruno Mars and Rose.
Lngshot, a multinational foursome under agency More Vision, debuted in January with the EP “Shot Callers.” The album has since generated over 320 million streams on Spotify.
The group's second mini album, "Training Day," made the top 10 on Spotify’s pre-saves chart.
glamazon@heraldcorp.com
