JYP-Live Nation festival built around K-pop act launches in Bogota before heading to Buenos Aires and Mexico City

Stray Kids pose for a photo at a press conference for their 10th EP "This & That," in Seoul on Aug. 6. (JYP Entertainment)
Stray Kids pose for a photo at a press conference for their 10th EP "This & That," in Seoul on Aug. 6. (JYP Entertainment)

A new Latin American music festival built around Stray Kids will kick off in Bogota, Colombia, on Wednesday, launching a three-city run that will also take the K-pop act to Argentina and Mexico, JYP Entertainment said Wednesday.

The "Straycity" festival was created by JYP Entertainment and US concert promoter Live Nation with Stray Kids as its centerpiece.

The inaugural festival opens in Bogota before heading to Buenos Aires, Argentina, for two shows on Monday and Tuesday, followed by Mexico City on Sept. 25-26. Stray Kids will headline each stop.

The new festival builds on Stray Kids' growing presence on the international festival circuit. The group previously headlined major events including Lollapalooza Paris, I-Days Milano, BST Hyde Park in London, Lollapalooza Chicago and Governors Ball in New York.

Between the Straycity dates, Stray Kids is also set to headline Rock in Rio in Brazil on Friday, becoming the first K-pop act to headline the festival.

The Latin American run follows Stray Kids' "Dominate" world tour, which took the group to five cities across the region in 2025.

Meanwhile, Stray Kids recently extended its record on the Billboard 200 with "This & That," released in August, becoming the first act in the chart's history to debut at No. 1 with nine consecutive albums.

Promotional poster for Straycity festival (Live Nation)
Promotional poster for Straycity festival (Live Nation)

jaaykim@heraldcorp.com