The Asia Group, a US-based strategic and investment advisory firm, launched a new office in Seoul this week to serve the growing number of high-potential clients with investment power in Korea.
“Establishing a strong on-the-ground presence in Seoul underscores TAG’s long-term strategic commitment to the region,” said TAG Chairman and Co-Founder Kurt Campbell, who visited Seoul from Tuesday to Wednesday.
“South Korea’s role as a global innovation leader and strategic player in Northeast Asia makes it indispensable to our clients’ priorities. At a time of heightened geopolitical flux and shifting global supply chains, TAG’s investment in South Korea enhances our ability to deliver timely, meaningful counsel and high-impact business solutions to companies navigating today’s increasingly complex operating environment.”
The advisory firm appointed Lim Byung-dae, a global corporate management specialist, as managing director to head the main office.
Previously serving as executive vice president of LG Group’s Corporate and Government Affairs office in Washington, Lim led US federal government affairs for seven LG operating companies and advised senior leadership on corporate strategy, government engagement and regulatory compliance, TAG said.
Lim also brings extensive legal experience, having served as general counsel in Seoul for LG Innotek, LG Display and Pfizer Pharmaceutical Korea, and having practiced law at leading institutions such as Kim & Chang and IBM Korea.
Lim joins the Seoul office alongside TAG Senior Vice President and Korea Country Director Kim Yoo-chul, and Associate Vice President John Lee.
Kim is a seasoned former journalist and brings deep expertise at the intersection of business, media, and geopolitics, the firm added.
The advisory group said it aims to provide premier expertise in delivering tailored strategies to help clients navigate Korea’s dynamic market, as well as to support Korean firms operating in the increasingly complex US and global business environments.
TAG’s Seoul office joins its network of regional hubs, which includes locations in Hong Kong, Tokyo, Taipei, Shanghai, Hanoi, Bangkok, New Delhi, Mumbai, Singapore, Canberra, Melbourne and Sydney.
Since its founding in Washington in 2013, TAG has grown to include over 150 professionals worldwide.
herim@heraldcorp.com
