Expert, IP Office and Industry Representatives Call for Site Blocking Laws to be Passed

MANILA, Philippines, Nov. 13, 2024 /PRNewswire/ -- A new study commissioned by the Motion Picture Association (MPA) showed that Filipino consumers who access piracy sites and services are at severe risk of cyber threats such as identity theft and ransomware. The study found Filipinos are up to 33 times more likely to encounter a cyber threat on the most popular piracy sites compared to legal film and TV websites.  

These findings were presented in a study released on 13 November during an anti-piracy symposium organized by the Intellectual Property Office of the Philippines (IPOPHL), the Alliance for Creativity and Entertainment (ACE), GMA Network, Inc. and Globe Telecom. ACE, the world's leading antipiracy coalition, is led by the MPA.  

The study was authored by Dr. Paul Watters, Honorary Professor of Security Studies and Criminology, Macquarie University in Sydney.  

"As the digital landscape grows increasingly complex, the risks to consumers accessing piracy sites – especially younger consumers - have never been more urgent," Watters said. "Consumers today navigate an online environment fraught with hidden malware and exploitation, often without realizing the true danger they face. My research highlights the urgent need for effective action to protect consumers, as every click on a piracy site brings not only legal and ethical implications, but significant threats to users' safety and security. We owe it to the next generation to build a safe and secure internet, which protects young people from cybercriminals."

To mitigate the risk of consumer harm posed by piracy sites, the study recommends the enactment of proportionate and transparent site blocking laws that will target piracy sites and services, increased funding for Filipino law enforcement to enhance digital forensics and incident response capabilities, and the development of a national awareness and education campaign.  

"IPOPHL's voluntary site-blocking initiative has emerged as a key tool in the fight against digital piracy," said IPOPHL Director General Rowel Barba. "While it has only been implemented this year, we've already disabled access to nearly 20 sites with the help of the National Telecommunications Commission and internet service providers. Nevertheless, a law will institutionalize our site-blocking regime to create more outcomes, unlock the full potential of our creative economy and protect our consumers from the alarming cyber threats of piracy sites. IPOPHL is still hopeful to see a site-blocking law passed soon."  

"The MPA's experience in almost 60 countries around the world shows that site blocking is one of the most effective tools in our toolbox to combat piracy," said Karyn Temple, Senior Executive Vice President and Global General Counsel for the MPA. "This is particularly true in jurisdictions like the Philippines, where the most visited sites are run by operators based elsewhere in the world. The enactment of site blocking legislation is the next key step towards protecting Filipino consumers, content creators, and the creative industry in the Philippines and around the world." 

The study also showed that raising consumer awareness and education – particularly with teens and pre-teens - is crucial to mitigating the cyber risks associated with piracy sites in the Philippines.  

"The study confirms what we have long feared about online piracy in the Philippines," said Mr. Joseph T. Francia, First Vice President and Head of International Operations for GMA Network, Inc., an ACE member company. In addition to the negative economic impact to the Filipino entertainment industry, digital piracy has far more serious consequences to the Filipino consumers who are unwittingly exposed to a host of cyberthreats by visiting pirate sites. GMA is committed to continue raising consumer awareness and education on the cyber risks associated with digital piracy."

"At Globe, we believe in a digital world that is safe and empowering for everyone," said Yoly Cristiano, Chief Sustainability and Corporate Communications Officer for Globe, an ACE member. "This study underscores the critical need for collaborative action to protect consumers, especially young people, from the hidden dangers of online piracy. We are committed to working with the government and partners like the MPA, ACE and GMA Network to promote responsible digital citizenship and ensure a secure online experience for all Filipinos."

The full report is available here.  

About The Motion Picture Association 

The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members' content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO. 

About The Alliance for Creativity and Entertainment

The Alliance for Creativity and Entertainment (ACE) is the world's leading coalition dedicated to protecting the legal creative market and reducing digital piracy. Driven by a comprehensive approach to addressing piracy through criminal referrals, civil litigation, and cease-and-desist operations, ACE has achieved many successful global enforcement actions against illegal streaming services and unauthorized content sources and their operators. Drawing upon the collective expertise and resources of more than 50 media and entertainment companies around the world—including sports channels and associations—and reinforced by the Motion Picture Association's content protection operations, ACE protects the creativity and innovation that drives the global growth of core copyright and entertainment industries. The current governing board members for ACE are Amazon, Apple TV+, Netflix, Paramount Pictures, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO of the Motion Picture Association and Chairman of ACE.

About the Intellectual Property Office of the Philippines (IPOPHL)

An agency attached to the Department of Trade and Industry (DTI), IPOPHL was created by virtue of Republic Act 8293 or the Intellectual Property (IP) Code of the Philippines. It is mandated to protect IP and create policies and programs that shape the IP system to be a tool for promoting innovative and creative activities, facilitating transfer of technology, attracting foreign investments and ensuring market access for products.

The IPOPHL sits at the National Committee on IP Rights as vice-chair. It is also an ex-officio member of the National Innovation Council and the Philippine Creative Industries Development Council, which are respectively tasked to foster innovation and creativity in the country.

About GMA Network

GMA Network, Inc. is the Philippines' leading broadcasting company, which produces the most innovative, most trusted, and top-rating TV programs.

Also known as the Kapuso Network, GMA brings superior entertainment and responsible, unbiased, and timely delivery of comprehensive and accurate News and Information to Filipinos anywhere in the world – through its TV, radio, online platforms and wide array of other media-related ventures: program syndication, film production, music publishing and distribution, set design, audio-visual production, and new media.

Based on Nielsen TV Audience Measurement data from January to September 2024, GMA Network including GTV and other digital channels tallied a combined people net reach of 92 percent or 67 million viewers in Total Philippines. Headquartered in Quezon City, GMA operates a network of 115 TV stations and 21 radio stations throughout the country.

Officially listed on the Philippine Stock Exchange in 2007, GMA Network, Inc. is regarded as one of the most notable organizations that promote sustainability in the country, being the first media and broadcasting company in the Philippines to sign with the United Nations (UN) Global Compact.

For more stories about the Kapuso Network, visit www.GMANetwork.com.

About Globe

Globe Telecom, Inc. is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It offers innovative digital solutions in the areas of fintech, healthtech, adtech, climate tech, shared services and venture capital. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implementing universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.