Poster image of "Seongsu Pass" (Creatrip)

South Korean inbound tourism service platform Creatrip has launched the “Seongsu Pass” online voucher for foreign travelers eager to explore the trendy area of Seongsu-dong in eastern Seoul.

Seongsu-dong is one of the three beloved travel destinations in the capital among travelers, behind only shopping district Myeong-dong and nightlife district Hongdae, according to the Korea Tourism Organization.

The Seongsu Pass, launched earlier this month, offers foreign tourists the opportunity to enjoy benefits from popular pop-up stores, fashion brands as well as food and beverage shops in Seongsu-dong.

“Tourists can enjoy special discounts and giveaways at Seongsu’s iconic cafes, restaurants and other places. We partnered with a total of 12 shops. We are set to join hands with more local stores for greater travel experiences for overseas holidaymakers,” a Creatrip official told The Korea Herald on Tuesday.

A dessert menu is displayed at a cafe in Seongsu-dong, northeastern Seoul. (Creatrip)

Celebrating the launch of the pass, Creatrip is also presenting an early bird promotion for customers to purchase the pass with an 83 percent discount until June 30.

“Seongsu Pass will be priced at 5,000 won ($3.60) until June 30. Even if the promotion ends in June, the pass will cost 6,000 won for a short time. The pass originally costs 30,000 won,” the official explained.

Tourists can buy the Seongsu Pass and check the list of applicable locations via Creatrip’s mobile app.