KB Financial Group said Monday that its wine collection using its character design won the Red Dot Award for Brands and Communication Design.

The character design, which the firm created to boost its image as a friendly bank open to ordinary Koreans, is aimed at raising domestic wine sales amid the pandemic when small business owners face greater economic challenges, the firm added.

“We are grateful for the award because we feel acknowledged for our efforts to help those most in need,” a senior official at KB Financial Group said. “Experience and value are key themes we intend to use to make our firm stand out.”