Samyang Foods attracted 40,000 visitors to the promotional booth of its signature spicy noodle dish Buldak, over four days on the sidelines of BTS concerts in Las Vegas earlier this month, the company said Tuesday.

Samyang Foods was the main sponsor of the K-pop superstars’ concerts in the US as it commemorated the 10th anniversary of Buldak.

By Kan Hyeong-woo (hwkan@heraldcorp.com)