German auto parts maker Bosch announced Tuesday it had appointed Alex Drljaca as the chief of its business operations here.

Drljaca will assume the role as president of Robert Bosch Korea to supervise all business branches representing the Bosch Group in the country, the company said in a press release.

The 51-year-old executive has served as the regional president of Bosch Powertrain Solutions Korea since 2018 and will continue to hold that position as well, it added.

Drljaca joined Bosch in 1998 and has held management positions in various divisions and countries, including Korea and Germany. 

“Korea has considerable long-term growth potential,” he said in the statement.

Bosch would continue creating and providing value for its customers in the Korean market with its innovative products, solutions and services, the newly appointed chief added.

The German business group opened its first office in Seoul in 1985 and currently operates five business entities here -- Robert Bosch Korea, Bosch Electrical Drives, Bosch Rexroth Korea, ETAS Korea, and KB Wiper Systems.

By Park Jun-hee (junheee@heraldcorp.com)