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[Video] A walk through K-pop paradise: SMTown and K-Star Road

A guide to the home of K-pop and what fans will find there

June 12, 2020 - 17:39 By Park Jun-hee

The iconic picture of Paul McCartney, John Lennon, George Harrison and Ringo Starr crossing Abbey Road turned 50 last year. The zebra crossing featured on the group’s 11th album is now the world’s most famous crosswalk.

Similarly, the 1-kilometer-long K-Star Road features the Gangnamdol -- the name is a mixture of Gangnam, idol and doll -- which represent renowned K-pop groups. Hallyu Street, situated in this affluent district of Seoul, is modeled after the Walk of Fame in Hollywood.

The area is mostly frequented by fans who want to be that lucky girl or guy who meets their favorite singer in person. Random sightings of idols is possible here, since this is where the big-name entertainment agencies are concentrated.

Avid K-pop supporters also seek out company-owned cafes and merchandise shops. Stores usually display posters, albums, pictures and clothes that band members have worn onstage. Eateries named after celebrities can be found here as well.

The close relationships between idols and fans, and the high level of interaction between them, are unique to South Korea. The culture of fan meetings and the popularity of band merchandise really set the K-pop scene apart from anything like it in the West.

International fans dream of traveling to Seoul to star-gaze at their beloved idols. Please check out the video to enjoy a virtual walk along K-Star Road and through SMTown.

Video script and article by Park Jun-hee (
Video shot and edited by Park Su-bin (